How a "Twitter Chat" Can Help Your Company / Brand / Business

Twitter Chats for Real Estate Lead Generation 
This is a fantastic article on how a "twitter chat" can help your company / brand/ business-- in this case, it is using real estate as an example...

Social media engagement is much, much more than sending a “thank you” to everyone who commented on your Facebook post. It’s about truly connecting with your core audience — reaching out to those who can turn into leads and clients. One of the best social channels for real estate lead generation and audience engagement is Twitter.

From publishing your blog content to keeping up with the latest housing news and trends, Twitter has quite a bit to offer real estate agents. A common way many brands and professionals use the social platform is to conduct a Twitter chat: a conversation held with fellow peers, experts, and Twitter users that uses a branded hashtag related to the subject of your chat — making it easy for users to track the insights and answers shared. This strategy offers several unique benefits for agents.

Holding a Twitter chat means you have the opportunity to broaden your brand awareness and meet (well, digitally at least) buyers and sellers, and even fellow real estate agents and industry insiders. Not all chat attendees will be new to you, as past clients and colleagues can join in as well, but the chat will help keep those existing relationships strong. Ultimately, though, the prime benefit of hosting a Twitter chat is it’s an ideal real estate lead generation tactic — when done right, that is.

To ensure your Twitter chat is a success, you need to plan well before the actual chat takes place. 

How to Prepare for Your Twitter Chat:

Identify the Topics for Discussion

The main point of a Twitter chat is to discuss a specific topic and pose questions and thoughts related to that topic that spark conversation. Spend time researching what trends, news, or tips you want to talk about during the chat. Identify issues that buyers, sellers, and homeowners commonly search for online, and then narrow down which ones you feel you could discuss intelligently and in-depth. 

Create Insightful Talking Points
Once you have specific topics chosen for the chat, lay out some talking points you want to hit on so you can easily guide the conversation. How many talking points you develop will dictate how long the chat is likely to take. It’s best not to go on for too long: Consider a half-hour or so for your first one so you don’t end up with dead air and nothing left to talk about. And, to keep the conversation from slowing down too much, prepare some questions for those participating in the chat to solicit their thoughts.

Find an Expert or Peer to Join You
Next, you can focus your energy on finding the right person or people to join your chat. For instance, if you plan on discussing the mortgage market, find a home loan officer or expert who can offer their professional insights. If multiple real estate matters will be chewed over in the chat, consider getting an experienced industry veteran, like a long-time broker, who can shed some unique light on the subject.

Set the Date and Time for the Chat
After you’ve secured some company to join you, set a date and time for the chat. Consider your audience when setting a dedicated period to hold the chat. Buyers and sellers likely won’t want to join during the weekends. Same goes for early mornings and evenings. Find a time during the middle of the day, when most people are typically using Twitter the most. 

Develop a Short, Unique Hashtag
No one will be able to keep up with the chat or find out about it afterward if a unique hashtag isn’t used. Think of a short, snappy, memorable hashtag that isn’t currently in use and that’s relevant to your topic and business. For instance, a quick search of the hashtag “#RealEstateChat” in Twitter shows it really hasn’t been used since the end of July. A short, simple phrase like this could work for a variety of real estate-related conversations. If you prefer one that’s more specific to your subject in question, then do that. Just be sure it relays the whole point of the subject. 

Promote, Promote, Promote
The final preparation task is letting people know the chat is taking place. It’s vital to promote your chat as much as you can. Do so on Twitter, of course, but also on your other social media accounts: Facebook, LinkedIn, Google+, and Pinterest are optimal places to spread word of your chat. Also, consider sending a few emails in the weeks, days, and hours leading up to the chat to keep it fresh on your leads’ minds. 

The Keys to a Successful Twitter Chat
After your preparation, the only thing left to do is to actually conduct the Twitter chat. There’s plenty to be mindful of during the chat to ensure it goes smoothly and mistakes are avoided. One of the core aspects of the chat is to monitor the flow of the conversation. 

Keep the Conversation Moving Along Steadily
Even pausing on your tweets during the chat for a couple minutes can derail the conversation and cause users to leave. This means that maintaining a steady flow of tweets throughout the chat is important. If you’ve said all you can about one particular subject, move on to another one.

A great way to have your tweets ready to go for each topic is to write them out in a Word or Google document so they can be copy-pasted into Twitter. Scheduling your tweets in advance is likely fine for the first few tweets in the chat, when you initially present the topics, but since users will chime in with comments and questions during the chat, don’t schedule too many before it begins. 

Be Ready to Answer Questions and Make Comments on the Fly

Speaking of fellow users, expect to receive several queries and remarks from those following along with the chat. To avoid being caught off-guard or finding yourself speechless, prepare to answer questions and add commentary to new points. This goes back to selecting topics you’re knowledgeable about. If you choose one or more you’re comfortable with, this shouldn’t be an issue. Select ones that are somewhat foreign to you, though, and you could end up hurting your chances of becoming a thought leader in the eyes of chat attendees. 

Expect the Chat to go a Little Longer than Planned

If you do get lots of users who add to the discussion and bring up new topics, chances are your chat may go on a bit longer than initially planned. That’s why you should plan accordingly and ensure you’re free for an elongated conversation. If the chat goes on too long for you and your guests, set up a time to speak with those who want to learn more about the matter at-hand or talk with you further to learn more about your real estate business. 

What to Do After Your Twitter Chat
When the chat’s all said and done, there’s still work to do. Specifically, you need to engage further with those who participated in and monitored the chat.

For those who engaged with you during the chat, reach out to them after and thank them for following along with the conversation. If they appear to be a prospective buyer or seller, ask to speak with them in person, on the phone, or via email to learn more about their housing situations and see if you can start them on a lead nurture campaign. Thanks should also go out to those who helped provide commentary for the chat. Offer these folks help with any marketing endeavors they may have coming up.

At the end of the day, take a close, hard look at what worked well for the chat, what didn’t, and how you can make the next one even better.


Here is ours, with links for you to browse further:

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The Inspirational Woman Project

 Buy the book that started it all - a coffee table book with 100 interviews with amazing, phenomenal women celebrating and exploring what it means to be a woman. *CLINK!* HERE

*CLINK, Chat & Catch Up!* with McCall Humes @MommaMcCall!

On today’s show, we are thrilled to have chance to talk with McCall Humes!! Let's tell you a bit about her:

McCall Humes of the blog McCall of the, where her tagline begins:

When was the last time you did something for the first time? This blog is all about doing just that. This blog is about the new things I am trying as part of a conscious decision to live an adventurous life. McCall is a blogger, a devoted mom & wife and is a SUPERSTAR on Pinterest, where she has amassed over 230,000 followers… 
-> We talk about finding the adventures in life, about giving you time to be "YOU" and well as all the other roles of wife, mother, blogger...

McCall shares some of her adventures, (*CLINK!* out her list!) her favorite "first" as well as her most disappointing one!

She shares with us what advice she would give herself at 21, as well as how social media & especially Pinterest have played a role in her creative & entrepreneurial endeavors!

We talk about a really incredible charity close to her heart that we want to support: Sport Social <-- follow them! About them: we are a facility that teaches social skills to children with autism through instruction in action sports, team sports, and the arts using ABA methods.

 *CLINK!* HERE to listen!

We got so into chatting, that we ran out of time, (which tells you this interview is a MUST-LISTEN!) Be sure to follow McCall's adventures and be inspired!
*CLINK!* her home-->  McCall of the Wild   
Find us on twitter: @mommamccall  @BubblyTalkRadio @ChampagneChat

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*Clink, Chat & Catch Up!* airs Wednesdays and features an interview with an inspirational person who is following their passion and dreams, and the story behind how they did it! *cork popping* Our goal here at the Bubbly Talk Radio Network is to give the people that listen to us a platform to spread the word on their passions, because after all, that is what we're all about! Want to nominate YOUR Champagne Sister or Champagne Mister for an interview? *CLINK!* here & tell us about 'em!

*Clink, Chat & Catch Up!* with @BubblyFest!

BUBBLYFEST by the Sea --an upscale, educational event, with a touch of humor thrown in! You'll party like Gatsby, from seaside Cocktail parties, to a festival on the cliffs of the Pacific Ocean, to sabrage and ending with a fabulous brunch filled with live music, sweeping views, and all the bubbly you can drink! 
Today our guest is Holly Holliday: Creator of Bubbly Fest! 
She also brings to chat with us several wine makers participating in the bubbly fun...
Victor Gallegos: Sea Smoke Estates
Neil Roberts: Clavo Cellars
Norm Yost: Flying Goat Wines
 Our goal here at the Bubbly Talk Radio Network is to give the people that listen to us a platform to spread the word on their passions, because after all, that is what we're all about! Want to nominate YOUR Champagne Sister or Champagne Mister for an interview? *CLINK!* here & tell us about 'em!

Our goal here at the Bubbly Talk Radio Network is to give the people that listen to us a platform to spread the word on their passions, because after all, that is what we're all about! Want to nominate YOUR Champagne Sister or Champagne Mister for an interview? *CLINK!* here & tell us about 'em!

#SocialMedia for Social Good

Reading those numbers...millions & billions of folks are plugged in!  If you aren't, you are missing the opportunity to connect, engage and get more customers for your own business! Social media cannot be avoided anymore.  An ad in the local paper, relying on foot traffic, or simply saying "word of mouth works best" ain't gonna cut it. You need social media in addition to your pre-existing strategy.

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An Interesting Comparison...

Makes you think, doesn't it? 

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*We found this online, if you know the artist, we welcome the name to give credit.

I'm So Old, I remember When A Hashtag Was Called A Pound Sign

Hilarious, because it is true! (Speaking for ourselves, of course ;)

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- See more at:
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Why #Blogging is Good for Your Biz

We have all heard that a blog is a good idea....but why?! This infographic lays out stats that are frankly, staggering! Here are a few pretty fascinating reasons you should be blogging:

81% of consumers trust advice & information from blogs
Websites with blogs have 434% more indexed pages
61% of consumers have made a purchase based on a blog post

This epic infographic from - helping women bloggers stay in their genius zone

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5 Types of #SocialMedia Strategies

Each of these strategies is used in various ways -- but, the one you should definitely look to engage your guests/clients/customers/followers is the rare one :)

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#SocialMedia is Like a Box of Chocolates...

This great graphic by @KimGarst and it is simply SO true...and tasty sounding! 
Social Media is like a box of never know who you are going to meet, speak to, or what opportunities will come your way. Enough said.

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#SocialMedia for Restaurants... You are What you TwEat!

Conversations on #socialmedia networks have a significant impact on purchasing behavior of consumers! Restaurants, like any other business, should use social media to reach out to their patrons, engage them, and address their concerns. The growth of a restaurant business relies heavily on providing the best experience for their guests. For restaurants, conversations on social networks can be a great barometer of what the guests are talking about, what they like, and what they are ‘disgusted’ about. Keeping plugged into these conversations can provide very potent insights into the minds of the guests for the restaurants!

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Join Our #Moroccan Adventure at @BerbereWorld Imports!

*corks popping* We are ELATED to announce our Los Angeles @WearingMemories Launch event April 12th, 2014!!

Please join Suad & Zaid of Berbere World Imports & The Champagne Sisters 

Clink And Chat Social Media Management, D'Scoop's The Twenty Six Luxury Design Journal, Bubbly Talk Radio Network & featuring Moroccan WineCakeBuzz Liquor Cakes & Gaby's Mediterranean!

To attend, please RSVP to

*CLINK!* HERE for details to attend!
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Sharing Your Fave #Champagne Memory w/ @WearingMemories

Recently, our Champagne Sister @Champagnememori hosted a contest asking folks for their favorite Champagne memory.  The winner received a special hand crafted piece of Wearing Memories jewelry.  The repsonses were varied, sweet, heartbreaking and happy, all at once.  People have so many reasons for popping a cork!  Here are some of the responses to share with our viewers. Please feel free to add *your* fave Champagne memory in the comments below :)  *CLINK!* here to see some of the incredible pieces!
 ~When I was young I would always see my grand-father at the far end of his huge table, lighting up a cigar and popping a bottle of Champagne that would put stars into his eyes. I used to think those bottles were magnificent and magical because they used to light up the eyes of my grand-father. Big white flowers were drawn on those green bottles. I admired them for hours. Then my grand-father felt sick and I never saw those bottles again, nor the stars in his eyes. One morning, the phone rang, it was to tell me my grand-father had died overnight. When I got to his house, the first thing I saw on his table was a flute and a bottle of Perrier-Jouet. All my childhood memories came back all of a sudden. This Champagne is and will forever be linked to my grand-father. So when my best friend got her Wearing Memories piece a few days ago, I was at her place, and inside was a cap of Perrier-Jouet, I started crying right away, all those memories brought back to the surface overwhelming me with both joy and sadness.
 ~My boyfriend invited me in Milano for the millennium (I'm French, he's Australian) we were living in France. He bought a very good expensive bottle of Champagne for this special night, December 31st, 1999... And then at midnight during the fireworks he asked me to marry him! I said yes and since then we are happy hubby & wife with 2 awesome kids, Meg 13 & Tom 10. That night in Milano is and will always be my most beautiful Champagne memory. 
 ~When I was 18, all my sister wanted for her engagement gift was a bottle of Bollinger! I worked extra shifts and saved up the $150 to buy her a bottle. I still remember the excitement when the cork popped and the joy of tasting that hard earned Champagne together. It was our very first sip of Champagne. She still has the cork and the bottle 13 years later and this ring would be perfect for that cork!
~How can I choose? I drank Champagne the day I got engaged, the day I got married, the day my children were born, the day I found out I had beaten cancer, the day we buried my sister, and my father and my grandmother, the day my daughter graduated. Every time I drink Champagne is a beautiful memory...
~My husband getting his PhD in Mining Engineering!  We celebrated with a bottle of Champagne given to my uncle 30 years before when he got is mine managers certificate. The Moet we opened afterwards tasted much better, but the moment filled with history has been a precious family memory forever!
  ~Climbing to the top of the beautiful Mt. Warning in Northern NSW in the dark early hours of the morning with flashlights to see the first light of the New Year shining over the Eastern coast of Australia and suprisingly celebrating and (gasp!) sharing in plastic cups our bottle of champs from our backpack with other happy hikers who had arrived up the top of the mountain before us!!
~My partner and I were in Paris. We bought a bottle of Cristal to see what all the fuss was about. Oh my god, it was the most delightful and sublime experience as the unbelievably light bubbles danced in my mouth. I knew then, exactly what all the fuss was about!
 Twitter: @ChampagneMemori  @WearingMemories

Facebook:  Wearing Memories

A Warm Welcome to Art By Hab Sr!!

A warm welcome to ArtbyHab!! *applause* 

Go have a "LIKE" on his FB art page here:  ArtbyHab, where a new art piece will be posted each day! This gorgeous work of art above is currently being exhibited at the Carlsbad Oceanside Art League (C.O.A.L.) Gallery.
Here is Hab with his award winning piece, titled: "OCEAN TRENCH". This Painting was awarded "First Place" at the COAL Art Gallery in Carlsbad, CA.
A few words by this prolific painter: 

Thank you for coming along on my art journey!
I served nine years with the United States Marine Corps and thirty-five years with the Aerospace and Defense Industry. During this period of time I was fortunate enough to travel extensively throughout the Far East, Middle East and Europe. I actually lived in Japan for several years. After retiring from the Aerospace and Defense Industries I started my own consulting firm and finally retired in my late sixties. I began painting after I retired in 2009. So here I am, doing something that I have always wanted to do. Painting and creating art is one of the most rewarding endeavors that I have ever taken on. I use acrylics media exclusively, mainly because I like to paint on clay pavers and crushed marble tiles that can withstand outside conditions. I enjoy using a variety of colors in my paintings as you will see in the gallery. I hope you will enjoy my painting as much as I did while creating them!
I am a member of the Carlsbad Oceanside Art League (COAL) and anywhere from one to three of my painting are on display. View my work anytime --1-3 paintings on display at the COAL Art Gallery, 300 Carlsbad Village Dr., Ste 101. You can also make an appointment to visit my studio! Just leave a comment and I will get back to you!
Check out his online home:

Oh, #Pinterest... WHY?!

*gasp* Whyyyyy #Pinterest?! NO MORE hashtags or pin links! Did you know that Pinterest made these critical changes to their design? What do you think about this change?  #SocialMedia

*Update: it appears that Pinterest recanted this development, thank goodness! *phew* That would change the entire pinning landscape!
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9 Ways #SocialMedia Marketing Will Change in 2014

 From the decline of Facebook use among teens to Twitter's IPO, if there is one thing we know for sure about social media, it's that few trends hold on for long — so marketers need to stay on their toes. With that in mind, we asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months, based on their predictions for the new year. Here's what they had to say.

1. Graphic software will rise.

Posts on Facebook with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-based posts, according to Kissmetrics. With the rise of Pinterest and Tumblr, it's going to become increasingly important to produce content in visual form, whether it is infographics, images with text overlay or pretty quote graphics. We'll be using more graphic software to turn our written content into visual content to make it more shareable on social media. 
~Laura Pepper Wu, 30 Day Books

2. Social won't be use for sales.

People love to buy, but they hate to be sold. Companies currently celebrating the most success in social media focus on engagement, nurturing relationships and sharing value through their social outreach. Customers and prospects will seek out companies offering value, entertainment, discounts, help and engagement. 
~Charles Gaudet, Predictable Profits

3. Automation will explode.

 A lot currently rides on the shoulders of social media marketers. They have to be on top of brand voice, any current company promotions or marketing campaigns, the tools they measure social media with, the various communities on the platforms, etc. It's a lot, and it's more varied than most people are capable of doing well. In 2014, we'll see a lot of automation of the tactics (think timing, platform, structure, etc.), so social media marketers can focus on the content and the genuine social interaction. Autonomics is being adopted now and will only explode as more technologies come online in 2014. 
~Brennan White, Watchtower

4. LinkedIn will become the most important publisher.

Imagine a publication with more than 100 million captive readers and writers, such as Bill Gates and Richard Branson, all natively hooked into and targeted to a social network. LinkedIn will become a premium destination for industry news, and you need to take part in that ecosystem early and often. Publish original content, network among peers in groups and raise your profile now. 
~Trevor Sumner, Local Vox

5. Content will be bigger and better.

Simple messages and simple questions aren't enough anymore. To achieve a deeper connection with your customers, a company needs to engage on a deeper and more intelligent level. Short videos, infographics, quality imagery and polls are all ways to engage deeper. Companies need to look at the content they put out and ask themselves, "Is this shareable?" An example of a huge company that's doing this really well right now is Wal-Mart. Its content is smart and engaging, and the fan engagement is very high by comparison to its competitors. Also, companies need to focus on the fans they have and not the fans they want. If your message is always trying to reach out, you'll bore the fans that have chosen to connect with you. 
~Andrew Howlett, Rain

6. Social will need to stand out.

Social media has really started to mature. Therefore, it will be a lot harder to stand out. To win big in social media, you'll have to think outside the box and find ways to get your content to stand out in all the noise. 
~Wade Foster, Zapier

7. Social media campaigns will have to be paid.

 I assume that the most effective social media campaigns in 2014 will be paid. The key is learning how to use Facebook and Twitter's paid tools now so that you'll have an edge on the competition. For instance, are you using Facebook's advanced audience tool? It allows you to upload your email database and send specific response messages directly to your focused audience. Imagine being able to segment both email marketing and Facebook ads to your target audience. Facebook already offers these types of advanced tools, and they will become more mainstream in 2014. Similarly, Twitter is now public and has been making an aggressive push into paid advertising. If you are a brand and want to succeed on Twitter in 2014, get ready to pay for it. 
~Kristopher Jones,

8. Interactive content will trump static content.

Creating static content is too easy. In 2014, the bar will be raised on the type of content people choose to engage with. Expect to see content become more interactive (think software-like). The year 2013 was the year of "Top 10" lists. To get users to engage to the same degree in 2014 and subsequent years, publishers will need to make it increasingly engaging, and one effective way to do that is to make your content interactive. 
~Chuck Cohn, Varsity Tutors

9. Google+ will merge into the social scene.

 As Google continues to merge its products, it’s becoming more and more important in the social media landscape. There are so many benefits to using Google+. It creates a strong community that allows you to use your brand and identify consumers who share an interest in your products. It also allows your brand to become more social with like-minded consumers. They provide like-minded consumers a platform to connect with one another. This builds a strong community, which is a great way to get feedback on new and old products from real-time consumers. 
~Nicolas Gremion,

Article written by Scott Gerber via Mashable:

The Do's & Don'ts of #SocialMedia

There are SO many advantages to availing yourself/your business/your brand of social media! However, you simply *must* know what you are doing & observe the proper etiquette in each medium.  This infographic by The Steel Method outlines valuable do’s and don’ts of social media for business.

#SocialMedia is: Word of Mouth... Digitized.

That says it all! Nowadays, via social media, *YOU* are in charge of your own PR, customer service & reputation!

*Clink, Chat & Catch Up!* w/ Singer/Songwriter Margo Rey @MargoRey!

We are thrilled to have the opportunity to *CLINK, Chat & Catch Up!* with singer & songwriter Margo Rey
Let's tell you a bit about this amazingly talented woman: 

Margo Rey laid her professional foundation with over a decade of training under the exclusive tutelage of classical voice professor Dr. Luther Stripling. At 16, Rey fronted an all female rock band Debutante (The Debs,) and also sang in a 3 piece power pop band called the Ritual before beginning a career in jazz, & becoming the band leader for the Latin/Jazz R&B Sextet Miss Margo and the Lost Souls. Actor Edward James Olmos recommended her for a principal role in the bound for Broadway musical Selena Forever, which led to a number of theatre credits including Saturday Night Fever, Latin Heat, Like Jazz, Senor Discretion Himself, Zorro and CantaLunga. During this time period she began crafting and touring her own original music that she calls “Organica.”
In the midst of battling breast cancer, Margo hasn’t stopped pursuing her music. She's received much recognition as the National Ambassador for Brides Against Breast Cancer, an organzation that as both a breast cancer survivor & a new bride herself, she is fiercely dedicated to. 

Brides Against Breast Cancer contributes to programs for cancer patients and their families. Their outreach and educational efforts during the "Nationwide Tour of Gowns" bridal shows around the country help ensure that people impacted by cancer have the resources and information they need in their battle with cancer.
In her latest album Habit, Margo put together a variety of organic sounds with every bit of emotion put into each song. The Indie Music Digest says, “Her musical/vocal style is cut from the cloth of Celine Dion, Bonnie Raitt and Shania Twain.” Listeners closest to it claim that Habit is its own brand of sonic luxury and Rey emerges as a force of nature — in heels no less.
We chat about her blushing groom, Ron White, her delightful set of French Bulldogs, Gertie & Pearl... 
She shares her incredible path and how she followed her passion in life to create her own sound, and so much more.  She tells us about Brides Against Breast Cancer & why it is important to her. 
Margo is truly a fascinating, gracious, delightful, woman!!  Plus, SHE LOVES CHAMPAGNE!!!!

 *CLINK!* Margo's website
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*Clink, Chat & Catch Up!* airs every Wednesday and features an interview with an inspirational person who is following their passion and dreams, and the story behind how they did it! *cork popping* Our goal here at the Bubbly Talk Radio Network is to give the people that listen to us a platform to spread the word on their passions, because after all, that is what we're all about! Want to nominate YOUR Champagne Sister or Champagne Mister for an interview? *CLINK!* here & tell us about 'em!