4 Emerging Trends Defining #SocialMedia Advertising Today

Social advertising has grown exponentially in the past decade. This massive and constant growth causes significant operational inefficiencies, missed opportunities and clouded visibility. How do we address the issue of transparency plaguing the industry? Can brands really optimize across channels and teams? How do we make data actionable? These are just some of the biggest issues facing the social advertising industry today.

CLINK HERE to read the full article!

The Best Times to Post on #SocialMedia

The best times to post vary by industry, channel and target audience. On five of the major social media networks -- Twitter, Facebook, LinkedIn, Instagram and Pinterest -- user interaction peaks at certain times. The report reveals that Thursday at 5 p.m. (all times Eastern) is an ideal time to send out a tweet, while Thursday at 8 p.m. provides the greatest chance of a customer clicking, liking, sharing or commenting on a Facebook post.

Fridays evenings are an ideal time to reach Instagrammers, and Pinterest’s peak hour is 1 a.m. on Friday. Unsurprisingly, Wednesday morning is an effective time for a LinkedIn post -- you’re most likely to get in touch with business professionals before they start the work day.

The report also examines post times specific to 75 industries. From airlines/aviation to fashion to law, optimal post times differ according to when target customers and followers tend to check their social accounts. In the aviation/airline industry, the best time to post on Twitter is 1 p.m. on Friday -- probably because people are preparing for trips or commuting. For the architecture industry, the best time to send a tweet is on Saturday morning when people have time away from work to think about home projects or renovations.

When and what to post on your brand’s social media channels is different for every business. Often, what you post on Facebook will not be suitable for Pinterest. Or even if it is, the best post times for each will likely differ. Being in tune with your audience and understanding which types of content work for which channels will help you devise a strong social media strategy.

Why You Need to Integrate #SocialMedia into Your Business

Customers are becoming more talkative. Since the advent of social media, people are now only one click away from getting in touch with their favorite brands and want to talk as close to face-to-face with their reps as possible.

What’s more, these discussions often take place in public, comprising recorded knowledge – for example, Facebook comments on a public page can be viewed by anyone. This puts businesses in a position where they have to reply. Otherwise it may seem like they’re trying to avoid complaints and questions.

Traditional social media strategies regard social media as a place where organizations can use outbound marketing messages to enhance brand advocacy and awareness. Furthermore, when consumers try to engage with their favorite brands via Twitter, Facebook or Instagram, they rarely get a response, if ever.

And in the rare event that a brand eventually responds, they tell the consumer to visit their official page or contact them by telephone. The result is that, typically, the majority of the brands don’t take advantage of the opportunity to socialize with consumers in real time, missing on the chance to gather invaluable data in the process, because they direct them elsewhere.
Enter the social CRM

Traditional Customer Relationship Management focuses on collecting and managing static customer data, such as past purchase information, contact history and customer demographics. This information is often sourced from email and phone interactions, commonly limited to direct interactions between the company and the customer.

Social CRM adds a deeper layer of information onto traditional CRM by adding data derived from social networks where a user publicly shares information. Social CRM enables companies to track a customer’s social influence, revenue, and source data from conversations occurring outside of formal, direct communication. Social CRM also allows companies to keep a full audit history of all customer interactions, regardless of social channel they choose to use, available to all customer care employees
The power of metrics

An essential advantage that organizations can draw from a social CRM is the capability for consumer interaction in an omnichannel environment. This gives the online user capacity to interact with their brands of choice at the time of their preference, through the channel they want, something that brands can later monitor, benchmark, and improve.

Through these metrics, you will be able to combine your current knowledge of every customer – current or prospective –with new data around their sentiments, intentions and the way they use the media.

SCRMs allow you to monitor and manage discussions in a level of detail that’s only seen on regular email or telephone inquiries. In the same manner, brands will be able to take faster action, give smarter responses, and also project customer needs in advance.

In reality, almost 60 percent of your client base use social media like Facebook and Twitter to engage with brands like yours. What’s more, social media use is on the rise: Twitter reports that more than half a billion tweets are fired every day. Granted, not every message on social media is targeted at brands and other companies, but some of them are. 

Social media as a secret weapon
Social media can become the secret weapon of many small businesses. It can play multiple roles: From a marketing engine and a research/insight/lead generation platform to a customer service tool. Social media networks are based on an incredible amount of interactions, which can provide small businesses with a wealth of data that they can use to improve their services and products, as well as their overall business approach.

Meanwhile, firms must show more respect to the social networks and acknowledge their interactive nature. For instance, if companies utilize social media to provide customer support, how can they ignore complaints and negative comments? Actually, 33 percent of social media users users prefer to contact brands using social media rather than the telephone. 

Exploiting social media for CRM purposes
Small businesses have traditionally strived to provide premium service to their customers at the highest possible degree. Social media is the most recent communication channel through which firms can engage with their customer base, so it’s the rational expectation to have it change the way that small businesses manage their relations with their customers.

Business elements such as marketing, sales and customer service can reap significant gains from the use of social tools, in the form of improved inter-communication, as well as an improved profile for each individual client. Pleasing your customers will cost you less. And your customers will experience a brand that is open to their desires and reacts to them in a convenient way, through several channels. A win-win situation for everyone.
SOURCE: The Next Web

3 Big Ways Instagram is Changing Restaurants


When you walk into a restaurant, it’s still quite likely that someone might take your order down with a pen and paper. Restaurants have run well without many technological advancements for centuries. But recently, the hospitality industry as a whole has begun to embrace technology in many ways - from the way they accept reservations and manage their waitlists to the way you’re able to pay your bill.

Among all the tech advancements impacting dining, social media is causing visible changes to the restaurant experience, especially Instagram, the mobile photo-sharing service that has taken the world by storm in six short years.

Prominent restaurants, like Per Se in New York and Fat Duck in the UK, discourage flash photography. Instead, most restaurants ended up embracing the fast-growing Instagram as a new marketing tool and a way to connect with their diners. It makes sense.

Millennials dine out more than any previous generation. According to Restaurant Marketing Labs, millennials spend $174 a month at restaurants, and there are nearly 50 million millennials on Instagram in the U.S. alone. With the rise in popularity of Instagram, restaurants have adapted to be more tech friendly by recognizing their new more photo-obsessed diners in three ways.

1. Decor and design has become more important.

Decor and design has become an increasingly important part of the dining experience, as people now pay more attention to elements, like the art on the walls, the way the table surface contrasts with the plate and the lighting.

The growing emphasis on design is not just a coincidence. In fact, acclaimed New York restaurateur Michael Chernow noted its importance when designing his photo-friendly seafood spot Seamore’s - a light-filled, beachy eatery with bright pops of color.

“Instagram was absolutely, 100 percent taken into account,” he said.

Ken Fulk, restaurant interior designer who worked on Sadelle’s, a hot new spot from Major Food Group, echoed these sentiments.

“You get inspired by [Instagram], because people have become great at documenting spaces and things... You now have literally millions of people out there posting these beautiful images, and how could you not be inspired by it?”

Investing in design is an investment in crowdsourced social media marketing, which is essential in today’s digitally driven consumer market.

2. Presentation of the food has become more important.
The Instagram trend has also led to more creative presentations of food and a greater emphasis on plating. One of the most popular dishes to crop up on the food scene in 2016 - thanks to the viral nature of social media -- is the milkshake from Black Tap Craft Burgers and Beer in New York. The milkshakes are outrageously decorated, colorful masterpieces that are a social media match made in heaven.

According to Black Tap’s chef Joe Isidori, Instagram has made Black Tap into one of the biggest food trends of this year. Every time we post a new collaboration or milkshake, the photos seem to go viral, and lines at the restaurant continue to build - the momentum never stops.”

As reported by Bloomberg, even fast-food spots have hopped on the Instagram train.

Casual restaurant chain Chili’s has decided to cater to this marketing goldmine by serving fries now in stainless steel dishes and changing the buns on their burgers to be more aesthetically pleasing, as encouraged by Wyman Roberts, CEO of Chili’s parent company, Brinker International Inc.

Delivering a more inspired presentation, which contributes to a great overall experience for the diner - one that they’ll share over and over again -- is now part of the equation for a restaurant’s success.

3. Branded moments made for social sharing have become more important.

We’re also seeing a shift in how restaurants are creating purposeful, Instagrammable moments with special touches designed to entice social sharing.

At Dante, a popular Italian restaurant in New York, special cocktails are made with custom ice, stamped with the restaurant’s name. This touch is branded, memorable, extremely shareable and effective, with many diners posting photos of their drinks and the cubes to their followers.

Similarly, Mission Chinese Food, The Lucky Bee and ZZ’s Clam Bar also purposefully present their drinks in a super stunning and unique way. Think whole coconuts, purple illuminating light bulbs and brass pineapples as glasses. When diners Instagram these drinks, often the photos could even go without an explanation of where they’re from because they’re so iconic. Followers recognize where that item is from.

With customers photographing and Instagramming the entire dining experience these days, restaurants have become incredibly thoughtful about more than just their menus. From plating to decor, the entire dining experience is a necessary focus.
 Source via Entrepreneur Mag

A Complete Guide to All the Things Facebook Censors Hate Most

If Facebook ever had a secret master plan to take down conservative news, its cover is definitely blown. In the wake of reports that the social-media site had been manipulating its “trending topics” to suppress conservative news outlets and stories, Mark Zuckerberg had a high-profile meeting with leading conservatives, the United States Congress proposed an investigation, and weeks of media attention ensured that the whole world knew about the scandal.
But conservatives are far from being the only people who feel wronged by Facebook. They’re simply the loudest. As someone who has followed the issue of online censorship by corporations for more than half a decade, I can say with certainty that this incident has received more attention than nearly any other. For years, activists of many stripes (including conservatives) have complained about the social media platform’s censorious ways. This year, we’ve seen complaints from groups from groups across nearly every walk of life.  Read ten recent examples HERE!

Introducing a New Travelogue: The Grub!

We are soooooo excited to bring you this interview: https://www.youtube.com/watch?v=i25yJiBsZo4 with Food Network host Charles Stiles (‪Mystery Diners‬) chatting with Lenny Rosenberg, owner of @LennysDeliLA & Adesa Swan, his partner who is a prolific writer and talented designer @LarsProduction to talk about their new series ‪#‎The‬Grub on JLTV.
They look for passionate restaurant owners across the country to learn about their food! 
  Their first spotlights are Sweet Lady jane Bakery & Kenny and Ziggy's Deli!
 The Grub premieres Monday, May 9th 6 p.m. and 9 p.m. 
Channel 469 Time Warner and 366 DirectTV. 
It’s going to be a fun show, hope you can tune in!

A Must Read by Our #ChampagneSister Laurie Delk @100Beers30Days

Women Raise the Bar in Mixology Scene

"From New York to Hollywood

It's ladies night and girl the feeling's good"

— Kool & the Gang

Mixology and cocktail culture may have started out with the boys, but women everywhere are honing their chops to take center stage behind the bar.

Hailing from New York, New Jersey, and right here in Ocean Beach, these ladies have exploded onto the local mixology scene with style, grace and serious talent. I sat down with Christy Spinella, Adele Stratton, and Meghan Balser and asked them about their experiences.

Read the full article by CLINKING HERE!

The New Language: #

A little social media humor...but it's true!

Cafe Owner Responds to Social Media Outrage After Offering a €3.50 Water Tasting Menu

The owner of a Dublin coffee shop has said the social media outrage surrounding his decision to charge €3.50 for a water-tasting menu has been one of the “least pleasant experiences” he’s had as a business owner.

Colin Harmon, owner of 3fe on Dublin’s Grand Canal Street, was the subject of much criticism yesterday following his decision to price a water-tasting experience at €3.50.

“Our goal was to draw attention to the massive impact water has on brewing coffee and when it came to pricing I naively priced the menu at €3.50. I just put the first number down that popped into my head but with hindsight I now greatly regret that decision,” he wrote in a blog posted on 3fe’s website.

Harmon revealed that more than 30 people have bought the water tasting experience since it was added to the menu two weeks ago and said many were impressed with it.

“The vast majority of people who have tried it have been impressed by it and its been a really nice conversation piece for the people who visit the shop,” he wrote.

Although Harmon believes the experience is “interesting and relevant” he has decided to donate all further proceeds from the menu to charity following the viral outrage yesterday.

“All proceeds from the water tasting including those already sold will be donated in full to Wells for Zoe, an Irish charity enabling people in Africa to access clean water. We'll also match that total with our own donation. At the end of the year we'll re-assess the situation,” he wrote.

The coffee entrepreneur admitted that the experience was one of the least pleasant he’s had throughout his time in business.

“What started out as a bit of fun has turned into what is probably the least pleasant experience I've had in the six years I've been running 3fe,” he said.

Instagram Eaters

C'mon...ever done it? *grin*

The Truth About Searching

You know you are desperate for an answer...

Pinterest Introduces BUY IT NOW Button

 ...think about the mode people are in when they use Pinterest. A primarily visual social network and search tool, its 47 million U.S. users treat it largely as as place for gathering ideas for projects and plans, from recipes to vacations to home renovations. The vast majority of these projects involve spending money. You can't say the same about reading breaking news on Twitter or looking through a friend's baby photos on Facebook. 

Pinterest users are already buying the things they see there, of course, and 80 percent of them are even doing it through their phones. The button is just a way of ensuring that Pinterest gets a cut of the action. 

Full Article CLINK HERE! via INC.

Job Hunting Via Social Media

Hmmmm... guess there is a good reason why to have a presence on the various networks!

What Customers Hate About Your Brand in Social Media

Doesn't this give great insight? Direct feedback: 
42% are turned off by poor spelling, 24% by sounding too "sales-y", they also aren't impressed when you try to be funny or don't post often enough...

Takeaway:  SPELLCHECK, SPELLCHECK, SPELLCHECK! Be honest, give info but not pushing, avoid trying too hard & post consistently!

How a "Twitter Chat" Can Help Your Company / Brand / Business

This is a fantastic article on how a "twitter chat" can help your company / brand/ business-- in this case, it is using real estate as an example...

Social media engagement is much, much more than sending a “thank you” to everyone who commented on your Facebook post. It’s about truly connecting with your core audience — reaching out to those who can turn into leads and clients. One of the best social channels for real estate lead generation and audience engagement is Twitter.

From publishing your blog content to keeping up with the latest housing news and trends, Twitter has quite a bit to offer real estate agents. A common way many brands and professionals use the social platform is to conduct a Twitter chat: a conversation held with fellow peers, experts, and Twitter users that uses a branded hashtag related to the subject of your chat — making it easy for users to track the insights and answers shared. This strategy offers several unique benefits for agents.

Holding a Twitter chat means you have the opportunity to broaden your brand awareness and meet (well, digitally at least) buyers and sellers, and even fellow real estate agents and industry insiders. Not all chat attendees will be new to you, as past clients and colleagues can join in as well, but the chat will help keep those existing relationships strong. Ultimately, though, the prime benefit of hosting a Twitter chat is it’s an ideal real estate lead generation tactic — when done right, that is.
 Twitter Chats for Real Estate Lead Generation
 To ensure your Twitter chat is a success, you need to plan well before the actual chat takes place. 

How to Prepare for Your Twitter Chat:

Identify the Topics for Discussion

The main point of a Twitter chat is to discuss a specific topic and pose questions and thoughts related to that topic that spark conversation. Spend time researching what trends, news, or tips you want to talk about during the chat. Identify issues that buyers, sellers, and homeowners commonly search for online, and then narrow down which ones you feel you could discuss intelligently and in-depth. 

Create Insightful Talking Points
Once you have specific topics chosen for the chat, lay out some talking points you want to hit on so you can easily guide the conversation. How many talking points you develop will dictate how long the chat is likely to take. It’s best not to go on for too long: Consider a half-hour or so for your first one so you don’t end up with dead air and nothing left to talk about. And, to keep the conversation from slowing down too much, prepare some questions for those participating in the chat to solicit their thoughts.

Find an Expert or Peer to Join You
Next, you can focus your energy on finding the right person or people to join your chat. For instance, if you plan on discussing the mortgage market, find a home loan officer or expert who can offer their professional insights. If multiple real estate matters will be chewed over in the chat, consider getting an experienced industry veteran, like a long-time broker, who can shed some unique light on the subject.

Set the Date and Time for the Chat
After you’ve secured some company to join you, set a date and time for the chat. Consider your audience when setting a dedicated period to hold the chat. Buyers and sellers likely won’t want to join during the weekends. Same goes for early mornings and evenings. Find a time during the middle of the day, when most people are typically using Twitter the most. 

Develop a Short, Unique Hashtag
No one will be able to keep up with the chat or find out about it afterward if a unique hashtag isn’t used. Think of a short, snappy, memorable hashtag that isn’t currently in use and that’s relevant to your topic and business. For instance, a quick search of the hashtag “#RealEstateChat” in Twitter shows it really hasn’t been used since the end of July. A short, simple phrase like this could work for a variety of real estate-related conversations. If you prefer one that’s more specific to your subject in question, then do that. Just be sure it relays the whole point of the subject. 

Promote, Promote, Promote
The final preparation task is letting people know the chat is taking place. It’s vital to promote your chat as much as you can. Do so on Twitter, of course, but also on your other social media accounts: Facebook, LinkedIn, Google+, and Pinterest are optimal places to spread word of your chat. Also, consider sending a few emails in the weeks, days, and hours leading up to the chat to keep it fresh on your leads’ minds. 

The Keys to a Successful Twitter Chat
After your preparation, the only thing left to do is to actually conduct the Twitter chat. There’s plenty to be mindful of during the chat to ensure it goes smoothly and mistakes are avoided. One of the core aspects of the chat is to monitor the flow of the conversation. 

Keep the Conversation Moving Along Steadily
Even pausing on your tweets during the chat for a couple minutes can derail the conversation and cause users to leave. This means that maintaining a steady flow of tweets throughout the chat is important. If you’ve said all you can about one particular subject, move on to another one.

A great way to have your tweets ready to go for each topic is to write them out in a Word or Google document so they can be copy-pasted into Twitter. Scheduling your tweets in advance is likely fine for the first few tweets in the chat, when you initially present the topics, but since users will chime in with comments and questions during the chat, don’t schedule too many before it begins. 

Be Ready to Answer Questions and Make Comments on the Fly

Speaking of fellow users, expect to receive several queries and remarks from those following along with the chat. To avoid being caught off-guard or finding yourself speechless, prepare to answer questions and add commentary to new points. This goes back to selecting topics you’re knowledgeable about. If you choose one or more you’re comfortable with, this shouldn’t be an issue. Select ones that are somewhat foreign to you, though, and you could end up hurting your chances of becoming a thought leader in the eyes of chat attendees. 

Expect the Chat to go a Little Longer than Planned

If you do get lots of users who add to the discussion and bring up new topics, chances are your chat may go on a bit longer than initially planned. That’s why you should plan accordingly and ensure you’re free for an elongated conversation. If the chat goes on too long for you and your guests, set up a time to speak with those who want to learn more about the matter at-hand or talk with you further to learn more about your real estate business. 

What to Do After Your Twitter Chat
When the chat’s all said and done, there’s still work to do. Specifically, you need to engage further with those who participated in and monitored the chat.

For those who engaged with you during the chat, reach out to them after and thank them for following along with the conversation. If they appear to be a prospective buyer or seller, ask to speak with them in person, on the phone, or via email to learn more about their housing situations and see if you can start them on a lead nurture campaign. Thanks should also go out to those who helped provide commentary for the chat. Offer these folks help with any marketing endeavors they may have coming up.

At the end of the day, take a close, hard look at what worked well for the chat, what didn’t, and how you can make the next one even better.


Here is ours, with links for you to browse further:

@ChampagneChat *CLINK!* w/ #ChampagneChat every Sunday 12pmPST 

The Inspirational Woman Project

 Buy the book that started it all - a coffee table book with 100 interviews with amazing, phenomenal women celebrating and exploring what it means to be a woman. *CLINK!* HERE

#SocialMedia for Social Good

Reading those numbers... millions & billions of folks are plugged in!  If you aren't, you are missing the opportunity to connect, engage and get more customers for your own business! Social media cannot be avoided anymore.  An ad in the local paper, relying on foot traffic, or simply saying "word of mouth works best" ain't gonna cut it. You need social media in addition to your pre-existing strategy.

I'm So Old, I remember When A Hashtag Was Called A Pound Sign

 Hilarious, because it is true! (Speaking for ourselves, of course ;)
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Why #Blogging is Good for Your Biz

We have all heard that a blog is a good idea....but why?! This infographic lays out stats that are frankly, staggering! Here are a few pretty fascinating reasons you should be blogging:

55%  more website visits
97% more inbound leads
434% more indexed pages

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Connect on Linked In: Clink And Chat, Social Media Management

Tweet with us: @ClinkAndChat
Like us on FB:  Clink And Chat
Connect on Linked In: Clink And Chat, Social Media Management
- See more at: http://www.clinkandchat.com/#sthash.UGGuw1Mc.dpuf

5 Types of #SocialMedia Strategies

Each of these strategies is used in various ways -- but, the one you should definitely look to engage your guests/clients/customers/followers is the rare one :)

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#SocialMedia is Like a Box of Chocolates...

 This great phase by @KimGarst and it is simply SO true...and tasty sounding! 
Social Media is like a box of chocolates...you never know who you are going to meet, speak to, or what opportunities will come your way. Enough said.

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#SocialMedia for Restaurants... You are What you TwEat!

ONE negative review can cost a restaurant around 30 patrons!
Conversations on #socialmedia networks have a significant impact on purchasing behavior of consumers! Restaurants, like any other business, should use social media to reach out to their patrons, engage them, and address their concerns. The growth of a restaurant business relies heavily on providing the best experience for their guests. For restaurants, conversations on social networks can be a great barometer of what the guests are talking about, what they like, and what they are ‘disgusted’ about. Keeping plugged into these conversations can provide very potent insights into the minds of the guests for the restaurants!

Join Our #Moroccan Adventure at @BerbereWorld Imports!

 *corks popping* We are ELATED to announce our Los Angeles @WearingMemories Launch event April 12th, 2014!!

Please join Suad & Zaid of Berbere World Imports & The Champagne Sisters 

Clink And Chat Social Media Management, D'Scoop's The Twenty Six Luxury Design Journal, Bubbly Talk Radio Network & featuring Moroccan WineCakeBuzz Liquor Cakes & Gaby's Mediterranean!

To attend, please RSVP to

*CLINK!* HERE for details to attend!

Oh, #Pinterest... WHY?!

*gasp* Whyyyyy #Pinterest?! NO MORE hashtags or pin links! Did you know that Pinterest made these critical changes to their design? What do you think about this change?  #SocialMedia

*Update: it appears that Pinterest recanted this development, thank goodness! *phew* That would change the entire pinning landscape!

Lady Liberty Checks Her #Socia Media!

Even Lady Liberty needs to see what is going on in her social media networks!

9 Ways #SocialMedia Marketing Will Change in 2014

 From the decline of Facebook use among teens to Twitter's IPO, if there is one thing we know for sure about social media, it's that few trends hold on for long — so marketers need to stay on their toes. With that in mind, we asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months, based on their predictions for the new year. Here's what they had to say.

1. Graphic software will rise.

Posts on Facebook with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-based posts, according to Kissmetrics. With the rise of Pinterest and Tumblr, it's going to become increasingly important to produce content in visual form, whether it is infographics, images with text overlay or pretty quote graphics. We'll be using more graphic software to turn our written content into visual content to make it more shareable on social media. 
~Laura Pepper Wu, 30 Day Books

2. Social won't be use for sales.

People love to buy, but they hate to be sold. Companies currently celebrating the most success in social media focus on engagement, nurturing relationships and sharing value through their social outreach. Customers and prospects will seek out companies offering value, entertainment, discounts, help and engagement. 
~Charles Gaudet, Predictable Profits

3. Automation will explode.

 A lot currently rides on the shoulders of social media marketers. They have to be on top of brand voice, any current company promotions or marketing campaigns, the tools they measure social media with, the various communities on the platforms, etc. It's a lot, and it's more varied than most people are capable of doing well. In 2014, we'll see a lot of automation of the tactics (think timing, platform, structure, etc.), so social media marketers can focus on the content and the genuine social interaction. Autonomics is being adopted now and will only explode as more technologies come online in 2014. 
~Brennan White, Watchtower

4. LinkedIn will become the most important publisher.

Imagine a publication with more than 100 million captive readers and writers, such as Bill Gates and Richard Branson, all natively hooked into and targeted to a social network. LinkedIn will become a premium destination for industry news, and you need to take part in that ecosystem early and often. Publish original content, network among peers in groups and raise your profile now. 
~Trevor Sumner, Local Vox

5. Content will be bigger and better.

Simple messages and simple questions aren't enough anymore. To achieve a deeper connection with your customers, a company needs to engage on a deeper and more intelligent level. Short videos, infographics, quality imagery and polls are all ways to engage deeper. Companies need to look at the content they put out and ask themselves, "Is this shareable?" An example of a huge company that's doing this really well right now is Wal-Mart. Its content is smart and engaging, and the fan engagement is very high by comparison to its competitors. Also, companies need to focus on the fans they have and not the fans they want. If your message is always trying to reach out, you'll bore the fans that have chosen to connect with you. 
~Andrew Howlett, Rain

6. Social will need to stand out.

Social media has really started to mature. Therefore, it will be a lot harder to stand out. To win big in social media, you'll have to think outside the box and find ways to get your content to stand out in all the noise. 
~Wade Foster, Zapier

7. Social media campaigns will have to be paid.

 I assume that the most effective social media campaigns in 2014 will be paid. The key is learning how to use Facebook and Twitter's paid tools now so that you'll have an edge on the competition. For instance, are you using Facebook's advanced audience tool? It allows you to upload your email database and send specific response messages directly to your focused audience. Imagine being able to segment both email marketing and Facebook ads to your target audience. Facebook already offers these types of advanced tools, and they will become more mainstream in 2014. Similarly, Twitter is now public and has been making an aggressive push into paid advertising. If you are a brand and want to succeed on Twitter in 2014, get ready to pay for it. 
~Kristopher Jones, ReferLocal.com

8. Interactive content will trump static content.

Creating static content is too easy. In 2014, the bar will be raised on the type of content people choose to engage with. Expect to see content become more interactive (think software-like). The year 2013 was the year of "Top 10" lists. To get users to engage to the same degree in 2014 and subsequent years, publishers will need to make it increasingly engaging, and one effective way to do that is to make your content interactive. 
~Chuck Cohn, Varsity Tutors

9. Google+ will merge into the social scene.

 As Google continues to merge its products, it’s becoming more and more important in the social media landscape. There are so many benefits to using Google+. It creates a strong community that allows you to use your brand and identify consumers who share an interest in your products. It also allows your brand to become more social with like-minded consumers. They provide like-minded consumers a platform to connect with one another. This builds a strong community, which is a great way to get feedback on new and old products from real-time consumers. 
~Nicolas Gremion, Free-eBooks.net

Article written by Scott Gerber via Mashable: http://mashable.com/2014/01/27/social-media-marketing-2014/

The Do's & Don'ts of #SocialMedia

 There are SO many advantages to availing yourself/your business/your brand of social media! However, you simply *must* know what you are doing & observe the proper etiquette in each medium.  This infographic by The Steel Method outlines valuable do’s and don’ts of social media for business.

#SocialMedia is: Word of Mouth... Digitized.

That says it all! Nowadays, via social media, *YOU* are in charge of your own PR, customer service & reputation!

Facebook: Striking, Miraculous, Social Team Up!

 A fabulous & creative vintage ad promoting modern technology!  You can see more of their clever artwork using old advertisements & objects of "the now" at www.hongkiat.com

The #SocialMedia Monitoring Funnel

With social media, you are reaching potential buyers earlier in the sales process, before your competition. Getting this attention early has tremendous value!

Start with the "buzz" & getting mentioned. Engage the people currently talking about you!  If you have ever had customers, someone IS saying something about you--> and it is a wise idea to address it, good or bad. Promoting satisfied clients or doing necessary damage control is always the best course of action.

You continue through the funnel with keywords, eliminating noise, targeting the mentions, analyzing & finally converting into a direct sale, or adding everything you've gleaned back into the funnel to continue the social media conversation!

Follow us @ClinkAndChat & also highly recommend following @NicholeKelly (reading her amazing book "How To Measure Social Media" now)  & @SMexaminer, where there are TONS of amazing & helpful tips & info!

#CSSM13 Partner: Chef Aleta Anderson @ChefAleta!

Meet Chef Aleta, a certified personal chef from the United States Personal Chef Association and caterer, also ServSafe certified. 
Chef Aleta provided the meticulously decorated, decadent & unbelievably delicious cakepopalicious treats for #CSSM13

However, not just about the sweet & yummy, Chef Aleta specializes in preparing Vegan, Raw, Allergy Sensitive, Tube Feeding, GMO Free & Gluten Free meals. 
Above, Raw Spinach Manicotti
Below, Vegan Sweet Potato Salad
From Chef Aleta: "I plan the menu, shop, come to the home, bring all cooking utensils except the stove, cook and clean up the kitchen. The service has restaurant taste, home cooked goodness, and exciting menus more varied than most will cook for themselves.   I will prepare 5 entrees, including side dishes, 4 servings of each. The food is conveniently stored in the refrigerator or the freezer, whichever the family prefers. All that is left behind is the wonderful aroma of a day of cooking! Want to really surprise them? Let me cook it at your house and you can bring it the next day!" 

She also offers weekly and monthly preparation services, custom and budget menus! Call her at once:
 Website: *CLINK HERE!* Twitter: *CLINK HERE* Facebook: *CLINK HERE*

#CSSM13 = first inaugural Champagne Sisters & #SocialMedia Conference hosted by Clink And Chat, BubblyTalkRadio, Wearing Memories, Champagne Tendil & Lombardi, Myvenusnow.com, Parisian Palace, @ASensationnElle, @Saladshots & The Bespoke Black Book speaking about how social media brought us together & the impact on our relationships both personally & in business. Have you SEEN where?! *CLINK!* on over to www.ParisianPalace.net & gaze in awe...