With social media, you are reaching potential buyers earlier in the sales process, before your competition. Getting this attention early has tremendous value!
Start with the "buzz" & getting mentioned. Engage the people currently talking about you! If you have ever had customers, someone IS saying something about you--> and it is a wise idea to address it, good or bad. Promoting satisfied clients or doing necessary damage control is always the best course of action.
You continue through the funnel with keywords, eliminating noise, targeting the mentions, analyzing & finally converting into a direct sale, or adding everything you've gleaned back into the funnel to continue the social media conversation!
Follow us @ClinkAndChat & also highly recommend following @NicholeKelly (reading her amazing book "How To Measure Social Media" now) & @SMexaminer, where there are TONS of amazing & helpful tips & info!