Social Media Facts

Social Media is our World!   

Social networking, also referred to as social media, encompasses many Internet-based tools that make it easier for people to listen, engage, communicate and collaborate with each other. By its very nature, social networking is interactive.  There are many ways people can interact with your business, brand or service, because that is precisely what social media is designed to do. You can tell anyone about your ideas, business, opinions, thoughts, critiques and experiences—and vice versa--through social media, and in particular via twitter, facebook, a blog and email newsletters. It is effective at raising awareness of your brand, bringing potential customer leads and opportunities, and will compliment any existing marketing efforts. Because social media costs pennies on the dollar compared to traditional media and marketing tools, most companies nowadays are creating a social media network to boost their brand/business awareness. You can also build communities based on common interests, causes and concerns. 

Here is a great Social Media article (source: UT San Diego 7.1.13) that explains it very well:

How Biz Creates Buzz Online

*CLINK!* image to view larger
Reasons People Don't Have A Social Media Presence
  • They’re overwhelmed by the concept and don’t know where to start.
  • They started a Facebook page and nobody “liked” them so they quit.
  • They understand the concept, but don’t have the time or resources to do anything consistent and meaningful. 
  • The world of blogs, tweets and facebook posts can be confusing for many people. 
  • They feel it is impossible to "measure" the customers they receive via social media channels.

 We all know how important word of mouth is, and as a business, it’s vital to tap into and join online conversations not only about your brand, but also those about your competitors, your industry and your areas of expertise. You must keep a pulse on what people are saying — good or bad — about your company, competitors and major trends.

The Numbers & Facts of Social Media

75% of people are somewhat or highly likely to share content they like online with friends, co-workers or family—49% do this at least weekly.  (source: Cold Ad)

80% of social media users prefer to connect with brands through Facebook. (source: Business2Community)

77% of B2C companies and 43% of B2B companies acquired customers from Facebook. (source: Business2Community)

56% of customer tweets to companies are being ignored. (source: AllTwitter)

Social media produces nearly double the marketing leads of trade shows, telemarketing, direct mail or PPC. (source: Impact B&D)

90% of consumers trust social recommendations, 70% trust consumer opinions posted online. (source: Neilson Global Online

20% of Facebook users have purchased something because of ads or comments they saw before and 67% of Twitter users are more likely to buy brands that they follow. (source: Social Barrel)

Social Media May Soon Drive More Traffic to Your Website Than Search Engines (source: Entrepreneur Magazine)

Social media has changed the way people connect, discover, and share information. It is the technology that connects people—whether it’s to share content or just to chat. 
  • Social networks are the places where social interactions happen (discovering & sharing). 
  • Social media marketing is the way to use that technology to build relationships, drive repeat business, and attract new customers through friends sharing with friends. 
  • Social media marketing is word-of-mouth powered by technology.

 By representing your company in a positive, authentic way, we can build credibility for your expertise and business and link to customers and prospects quickly. We can also help mitigate damage should negative conversations about your company emerge by quickly responding to complaints, and focusing on reputation management. In an instant, people can publish both positive and negative reviews of your company. They have the power to share news that is important to them. It is imperative that you are aware of what they are saying, and are able to respond directly in either situation rather than ignore the praise or criticism, so that others can evaluate how your company will deal with them if they are the customer.

 According to Constant Contact’s 2011 Small Business Attitudes & Outlook Survey, 73% of small businesses & organizations have started using social media marketing and 62% of those not using it expect to start marketing through social media within the next 12 months. 
*CLINK!* image to view larger

Can social networking can be a useful tool for your business? The answer is a resounding YES!  Small businesses can use social networking for many practical purposes. You can locate experts and find information, pose questions and get answers. Think of twitter & facebook as your own personal "focus group".

 Thoughtful use of social networking services can help you move beyond conventional, one-way promoting, such as advertising, and tap into a more interactive marketing approach. They also help you to more easily monitor what people are saying about your business, and by delivering your outgoing information through multiple social media outlets simultaneously, help you to amplify your brand and message. Social media can directly increase your brand awareness to the outside world, generate more leads and increase your current customer retention in a creative and direct way.

Today’s Most Popular Social Networking Tools We Can Create For You

 Twitter *CLINK!* for info
 Facebook *CLINK!* for info
Newsletter *CLINK!* for info

Online Newspaper  *CLINK!* for more info!

Social media can also steer people to your other marketing programs, where it’s easier to individually track and manage individual customer and prospect interactions. Done right, social networking sites can help you better understand prospective and current customer needs, increase visibility and generate leadsHowever, it takes a lot of time and energy to stay on top of all of this, especially if you are busy running your own small business. 
Spend your time on your business and let us create, implement and/or manage your social media networks for you!

Take advantage of our special prices on creating or managing your social media networks, advertising on our sites, and packages for both! Email us for quotes, or simply *CLINK!* on the "Buy It Now" buttons located around our site for details on pricing. Package service discounts available. Limited space.